Generating heavy blog traffic is one of the most common marketing woes experienced in the industry. A blog is an exceptionally powerful tool for promoting a brand, selling products and services, and leading consumers to a website where they can be guided through a conversion funnel. If your blog is simply not seeing a great deal of traffic, though, there is no point in continually creating content. Blogs are only valuable if the content is read by consumers. Many bloggers have no idea how to transition from a brand new blog with no readership to a popular blog with thousands of unique visitors every single day.
There is a process that can be used to generate more blog traffic. While this process is not a guaranteed fixer for an unpopular blog, it does provide a basic road map that bloggers can use to tweak their blog and improve blog traffic. The content featured on your blog, the size of your target audience, the recognition of your brand, and other factors can all influence your blog’s effectiveness as well as the value of this seven step plan. However, almost every blog can be
Improved by following these systematic steps.
It’s important to understand that a successful blog will often experience several months of minimal web traffic. Successful blogging doesn’t occur overnight. Many of the most popular blogs of the day have actually been updated continuously for over a year. You may just now be hearing about these popular content sources, but the bloggers who created them have been working tirelessly for months. It’s crucial to keep that in mind when you’re exhausted and frustrated and considering abandoning the whole project. Stay positive and committed and your blog’s popularity will start to improve.
Here are the 7 simple steps that will take your blog from no traffic to daily traffic.
Choose the Right Blog Topic
Selecting the right topic for your blog is the single most important step of the entire process, which is why it’s listed first here. If you choose a topic that is too broad or ambiguous, you will encounter fierce competition for the attention of your audience members. Consider, for example, a brand new blog that attempted to eloquently discuss “television shows.” This topic is incredibly broad, and popular blogs that already discussed crime shows, mysteries, comedies, or dramas would likely offer more relevant information than this new blog could ever hope to offer. If a consumer who was interested in television dramas visited the new blog, he or she would quickly get frustrated with the number of posts devoted to discussing television shows in which he or she had very little interest.
By focusing your topic on a specific concept or subject, you’ll improve your blog’s ability to reach a niche audience. However, it’s also important to leave room for growth in your blog’s topic. A blog that is too specific may limit its expansion opportunity or its relevance to new readers.
Choose the Right Blog Design
The right blog design is also important for improving blog traffic. If you choose a standard blog theme that is being used on thousands of blogs throughout the world, your blog won’t be visually impressive or interesting to consumers. Selecting a high quality WordPress theme that is unique and stimulating will ensure that your blog is more memorable.
Start Generating Content
Once your blog topic is selected and your blog’s appearance has been designed and implemented, it’s time to start generating content. You must create a great deal of content before you can even begin to consider marketing or promoting your blog. Unless consumers have something to read, they won’t stick around long.
Promote Your Blog via Social Media
When your blog is filled with content, you can start promoting the blog online. One of the easiest ways to promote a blog is through social media. A link to your blog website, a catchy tagline that describes your blog, or an image relevant to your most recent post is a great way to attract attention.
Comment on Other Industry Blogs
Commenting with authority on other industry blogs will also improve your blog’s readership numbers. When consumers are perusing the comments on their favorite blogs, they may read your comment and want to know more about the author of the comment.
- commenting on other blogs in your niche,
- linking to the posts of bloggers in your niche, and
- interacting with the bloggers in your niche via email, IM or Twitter.
Remember that your goal is to build genuine relationships, so don’t approach people just because you think they can help to promote your blog. Approach them because you respect their work and because you think the two of you could grow together.
Respond to Consumers who React to Your Posts
If you get a comment on one of your blog posts, congratulations! You are attracting attention and generating content that inspires feedback. Now, it’s crucial to respond to that comment with honest gratitude. Thank the consumer for his or her feedback, and answer any questions or concerns addressed in the comment.
Write, Write, Write
Yes, content generation was listed as step number three, but it’s also listed as step number seven because this process never ends with a successful blog. You must commit to creating continual content for the duration of your blog’s existence. If content flow stops, consumer interest will evaporate.
Got any more questions you need to ask? Please feel free to go ahead and say it out in the comments section below! Thanks..
About Author – Anny Solway is a dedicated writer at ThemeFuse – A web studio that creates original WordPress themes, that can be used out of the box. She loves to share blogging and technology tips.